Digital Marketing Manager

Type: Full time, Fixed term – 12 months

Salary: £34,000 - £38,000

Location: Sheffield

Overview: 

Tes is a company that has evolved hugely, and so has the Marketing function. We are now beginning a new era that brings together many separate parts and delivers a level of value to schools that hasn’t been possible before. The Marketing function is right in the middle of this; building our brand, nurturing and engaging new audiences, creating interest, and supporting how customers prosper.

The Tes website is a global platform made up of several million pages that attracts millions of visitors every month. As well as marketing pages, a significant percentage of its scale is made up of product environments, including the leading jobs board for teaching professionals, the largest platform for teacher-made resources, and the renowned Tes Magazine. This whole environment has gone through significant developments in key areas, with other large developments to come. Alongside this, Tes operates a number of satellite websites outside of tes.com. 

This role is responsible for leading on strategic digital initiatives that will support the wider Marketing function in delivering our objectives. 

Duties and expectations: 

• Work closely with the Head of Digital Marketing to set and deliver wider digital marketing initiatives, including the strategy for pulling Tes-owned satellite sites into tes.com, and how we establish an all-new knowledge base on tes.com.
• Take websites under your ownership to help conduct a learning exercise and establish the information needed to judge the best path to take.
• Help establish the strategic new phase of tes.com, in collaboration with the wider Marketing team, Product and Engineering.
• Work closely with Product and Engineering colleagues to ensure seamless progress with Digital projects.
• Work alongside fellow Digital Marketing colleagues to help develop and optimise our wider digital eco-system.
• Work collaboratively with fellow marketing professionals to support overall Marketing objectives.
• Build positive, empathetic, and respectful relationships with all colleagues.
• Always look for the learnings in our results that we can share.

Skills and experience:

• You are highly organised with strong project management skills and able to manage multiple projects concurrently.
• You have excellent communication and stakeholder management skills to enable strong working relationships both across the wider marketing function and outside of marketing.
• You have a high attention to detail, both in analysing information and specifying the scope of developments.
• You have an analytical approach to data, which helps create action and improvement, rather than just reports.
• You are highly driven, with a sense of urgency, and motivated to create change in line with business objectives.
• You are able to work within evolving environments, dealing with nuances and edge cases on the move.
• You have experience of working with high-profile or high-traffic websites.
• You have experience working with CMS such as Drupal and Wordpress.
• You have experience working with Google Analytics.
• You have a solid understanding of SEO and CRO principles.
• You have a solid technical understanding to be able to speak with engineering colleagues effectively.
• You understand business and marketing strategies and can reflect those in digital developments.
• You can identify potential issues and find solutions.
• You are diplomatic, energetic, and confident.
• You are naturally open-minded, engaging, positive, and helpful.
• You are collaborative and have learnt how to nurture impactful working relationships.
• You know your limitations and areas of development, and actively look to tackle them.
• You see the greater needs of the team.
• You are inquisitive and eager to learn how we constantly improve and grow.
• You are confident in sharing views and opinions in an open and respectful manner.
• You are always capable of rolling up your sleeves to help others achieve.
• You look for efficiencies, and don’t reinvent the wheel.
• You are able to input into how we evolve our guidelines and rules, at the same time as respecting those in place.

Values and ways of working:

To support a new era of Tes, and to build the best possible working environment for us all, it is vitally important that we embrace the best of our attitudes and behaviours. 

Every member of the team needs to continuously embody our values:

We work together
You’re committed to building a trusting and open culture. You welcome feedback from everyone, with an open and willing mindset. You nurture the development of others, supporting testing and learning from mistakes positively. 

We include everyone
You naturally collaborate and ensure that inclusivity allows us to take full advantage of cognitive diversity. You’re naturally empathetic with others and are able to create development and growth with honesty, supporting those in and outside of your team.

We take ownership
You battle complacency in all its forms and take ownership to move things forward. You can be agile and progress in small steps, but you don’t leave it to other to correct your mistakes or pick up after you. 

We never stand still
You are agile, with a mentality of ‘how can we’ rather than ‘why can’t we’. It isn’t about breaking rules, but about being tenacious and innovative. You look to create greatness, even if achieved slowly by many incremental improvements.

We do it for them 
You are passionate about creating an environment where everyone else around you can be motivated, enthused, and empowered to do their best work. With everyone motivated to do their best, teachers, students, and parents all gain the ultimate value and support.